|Flat stage to warm up from Brigg out along river to Cadney, Howsham, North kelsey Moor then Caister. the hills start at Caister. Head for Rothwell then Cuxwold (look carfully for the sign to Cuxworld it is left after the end of Rothwell. At Cuxwold head for Croxby.
This is the best section of the ride for me - top of the worlds rolling hills - narrow lanes - not a soul in sight. At the T juction turn left/ north. There is no sign. At the next junction turn right towards Beelsby/Riby. Turn in to Beelsby and take a left at the junction towards Grimsby. Take the road to Barnolby Le Beck.
Now it is a straight run through Waltham and New Waltham. Head towards Cleethorpes at the corner with the shops in New Waltham and go straight on to the sea front. About 2 hours.